In June 2018 I was asked to head up BirminghamLive’s Wolverhampton Wanderers coverage.
My aim was to grow an audience through original and unique content ideas. Month on month we are seeing a significant increase in the number of Wolves fans using our website to the extent that we now have a loyal following.
I’ve achieved this by assessing what my rivals are doing and ticking every box which they aren’t – and I’ve put fans at the forefront of our coverage.
Our Wolves social media audience was previously non existent. However, I’ve established a big audience on both Facebook and Twitter to such an extent that the majority of Wolves page views are arriving through those platforms.
Some of my work:
Computer critics and a brown envelope – Inside track on Nuno’s Wolves tactician
‘Adama is not human’ – The inside story of Wolves winger Traore’s Barcelona schooling
Revealed: The secrets behind Wolves’ incredible injury record under Nuno
Exclusive: Wolves striker on critics, his contract and his ‘best moment’
‘Where’s Joao?’ – The wonderful story behind Wolves superstar Moutinho
Exclusive: Wolves player David Wang unable to secure work permit
Exclusive: Jorge Mendes helps Wolves strike unlikely ‘alliance’
Exclusive: Wolves sign Azerbaijan striker Renat Dadashov
‘Grass in my mouth’ – The sheer horror of facing Adama Traore
Coach reveals what Wolves can expect from Daniel Podence
The ‘horrendous game’ that made Wolves star Nelson Semedo
Ruben Neves role and squad absentees – behind the scenes with Bruno Lage’s Wolves
Ruben Neves, attacking football & Joao Felix reveal: Bruno Lage explains his Wolves masterplan
Wolves in Europe
Wolves qualified for European football for the first time in 39 years by finishing seventh in the 2018/19 Premier League season.
I followed the club through a campaign which began at Molineux against Crusaders on July 25, 2019 and ended against Sevilla in August 2020 in Duisburg. My aim was to produce engaging content before, during and after matches while reflecting the fan experience.
Rory Hale reveals Joao Moutinho ‘dread’, ‘mad’ Aston Villa exit and homesickness
The brilliant scenes as hundreds of Wolves fans take over Belfast pub
How Patrick Cutrone played on his Wolves debut – and what Nuno thought
A mad dash from Moscow & stolen flags – The untold stories of Wolves in Armenia
‘Why would I tell you that?’ Behind the scenes with Wolves in Turin
Wolves fans allegedly ‘battered with batons’ and denied entry to Braga clash
Explained: The big Wolves switch Nuno will consider for Sevilla clash
‘It’s not correct’ – The brilliant words that sum up Nuno’s Wolves
I arranged to visit Spain to check out Wolves’ partner club FC Jumilla in October 2018.
Whilst I was in Murcia I managed to bag several exclusive interviews and produce articles which were very well read and received by our audience.
I was given access to the nine Wolves players on loan at FC Jumilla as well as their owner Steven Lee, sporting director Pedro Asensio and manager Leonel Pontes.
I also broke the news that the partnership had been terminated after one full season and reported the details surrounding Jumilla’s liquidation in 2019.
Jorge Mendes and overseas expansion – Fosun’s plan to make Wolves a European powerhouse
Player ratings: Donovan Wilson steals the show as Fosun watch Wolves aces in Spain
Jumilla exclusive – Inside the life of a Wolves loanee
The untold story of Fosun’s special project – and what it means for Wolves
Who is David Wang? Why Wolves wonderkid is ‘big news’ in China
‘It’s been difficult’ How Wolves players Yang, Seedorf and Co are getting on in Spain
Exclusive: Wolves transfer agreement has been terminated
‘It’s insane’ The inside story as Wolves partner club goes bust
I travelled to Spain and Portugal to cover all of Wolves’ pre-season games in 2022. I wanted to give supporters insight from behind-the-scenes, in addition to coverage of the matches Wolves played against Alaves, Levante, Besiktas, Sporting and Farense.
I was given access to a Wolves training session taken by Bruno Lage which provided insight into his much anticipated formation change. During my time away with Wolves in pre-season, I was also able to produce lots of player interviews – including an in-depth feature with new signing Nathan Collins.
Here is some of the work I produced:
Inside Wolves: Bruno Lage makes firm decision, Ruben Neves change & Max Kilman reveal
‘Drunk shouting’, debut brawl and Wolves promise: Nathan Collins reveals all after transfer
What happened as Podence and Mosquera see red in fiery Wolves vs Levante friendly
What Gibbs-White told Bruno Lage & first impressions of Nathan Collins after Wolves run riot
Wolves player ratings vs Sporting as Ruben Neves scores in Leeds United dress rehearsal
Connor Ronan reveals Wolves transfer wish with Bruno Lage set for decision